Largo da Concórdia square, São Paulo. In one of the largest gatherings of street vendors in a Brazilian city, thirty-three of them participated in the making of one-minute videos, in which they pitched their products to the cameras of Dias & Riedweg. The videos were screened at vendors’ tents during the 2002 Arte/Cidade Zona Leste event, and were offered as “gifts” in purchases above R$ 30 (approximately US$ 15), thus boosting sales at the tents. The project’s key point was a video bar located in a six-meter-high tower, placed in the center of the public square. The work rearticulates the art production, exhibition, and distribution systems.